Marketing Effectiveness in the Digital Era: Media in Focus | Thinkbox
Amazon | The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies | Binet, Les, Field, Peter | Communications
Creative Integrated Brand Campaigns - Don't Go Dark
IPA's "The Long and the Short of It" - BrainJuicer synopsis
Don't take shortcuts, focus on the right targets! - My Telescope
SEMPL17: Les Binet, Head of Effectiveness, adam & eve DDB, UK
CMFG - The Long and short of it - which is most effective?
long and short of it | MEDIATION
The Long and Short of It: Measuring campaign effectiveness over time | WARC
The Greatest Hits of Binet and Field – Tom Roach
The long-term value of brand building
How Finding The Right Marketing Strategy Can Bring You Disproportionate Rewards — ScienceFiction
Les Binet on why long-term marketing matters in the age of short-termism | WARC
Advertising Effectiveness: the long and short of it | Campaign US
The Long and Short of It: Measuring campaign effectiveness over time | WARC
Les Binet urges marketers to measure Google searches to predict brand health
Charts every advertiser should cherish Les Binet The
Binet and Field reveal key formulas for brand-building
The Long and the Short of it. And the implications for Content and Storytelling
Ad effectiveness: Les Binet / WARC webinar | changing my mind
long and short of it | MEDIATION
The long and the short of it | Thinkbox
Peter Field and Les Binet could have helped me not get fired but they didn't. | by menon | Jan, 2022 | Medium
